Our company was founded in 1997 in Arad, A small city that located 20 minutes from the Dead Sea. Our vision was to create quality cosmetics products, that will contain the best properties the nature can give and to combined them with the natural qualities of the Dead Sea Minerals. The cosmetics market Is highly competitive and consistently changes. Our mission is to stay updated with all the latest innovations and trends , and at the same time to remain close to our core and identity which is specializing in create and sale natural based products. We are driven by the will to give the best possible service to our customers in Israel and abroad.
